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The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline
- Binding:
- Paperback
- Pages:
- 100
- Published:
- December 4, 2024
- Dimensions:
- 229x151x9 mm.
- Weight:
- 162 g.
In stock
Delivery:
3-5 business days
Expected delivery: March 20, 2025
About Charles (Schulich School of Business McMillan
View all books by Charles (Schulich School of Business McMillanDescription of The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline
This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.
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