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The Undermining of Beliefs in the Autonomy and Rationality of Consumers
part of the Routledge Interpretive Marketing Research series
- Binding:
- Hardback
- Pages:
- 154
- Published:
- November 7, 2007
- Dimensions:
- 156x234x0 mm.
- Weight:
- 385 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of The Undermining of Beliefs in the Autonomy and Rationality of Consumers
Examining consumption, this book focuses on concepts of autonomy and rationality. It adopts a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more refined view of the consumer.
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