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The Undermining of Beliefs in the Autonomy and Rationality of Consumers
part of the Routledge Interpretive Marketing Research series
- Binding:
- Paperback
- Pages:
- 146
- Published:
- January 16, 2019
- Dimensions:
- 231x156x15 mm.
- Weight:
- 252 g.
Delivery:
1-2 weeks
Expected delivery: November 20, 2024
Description of The Undermining of Beliefs in the Autonomy and Rationality of Consumers
This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.
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