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The Why of Consumption
- Contemporary Perspectives on Consumer Motives, Goals and Desires
part of the Routledge Interpretive Marketing Research series
- Binding:
- Hardback
- Pages:
- 356
- Published:
- November 15, 2000
- Dimensions:
- 156x234x21 mm.
- Weight:
- 640 g.
Delivery:
2-3 weeks
Expected delivery: December 14, 2024
Description of The Why of Consumption
Why do consumers buy particular products, brands and services? How do they think and feel about their cravings? This book provides provocative answers to all these questions. Formerly only available in Hardback.
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