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The Why of the Buy
- Consumer Behavior and Fashion Marketing
- Binding:
- Paperback
- Pages:
- 480
- Published:
- December 17, 2014
- Edition:
- 2
- Dimensions:
- 205x254x28 mm.
- Weight:
- 1044 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 5, 2024
Extended return policy to January 30, 2025
Description of The Why of the Buy
Provides a contemporary resource for understanding consumer behaviour theory and practice in the context of the fashion industry.
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