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Three Essential Analytical Techniques for the Behavioral Marketing Researcher
- Median Splits, Mean-Centering, and Mediation Analysis
part of the Foundations and Trends in Marketing series
- Binding:
- Paperback
- Pages:
- 106
- Published:
- December 30, 2015
- Dimensions:
- 156x234x6 mm.
- Weight:
- 162 g.
Delivery:
1-2 weeks
Expected delivery: October 18, 2024
Description of Three Essential Analytical Techniques for the Behavioral Marketing Researcher
Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases.
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