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Tourism, Creativity and Development
- Binding:
- Hardback
- Pages:
- 352
- Published:
- November 8, 2007
- Dimensions:
- 155x239x25 mm.
- Weight:
- 674 g.
Delivery:
2-3 weeks
Expected delivery: October 24, 2024
Description of Tourism, Creativity and Development
Analyzes the impact and effectiveness of creative strategies in tourism development and charts the emergence of 'creative tourism'. This book demonstrates the strengths and weaknesses of creativity as a tourism development strategy and marketing tool.
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