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Toy Monster

- The Big, Bad World of Mattel

About Toy Monster

An eye-popping, unauthorized expos? of the House of BarbieFrom Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations.

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  • Language:
  • English
  • ISBN:
  • 9780470548585
  • Binding:
  • Paperback
  • Pages:
  • 288
  • Published:
  • February 19, 2010
  • Dimensions:
  • 145x221x20 mm.
  • Weight:
  • 330 g.
Delivery: 2-4 weeks
Expected delivery: July 27, 2024

Description of Toy Monster

An eye-popping, unauthorized expos? of the House of BarbieFrom Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations.

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