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Transnational Marketing in the Information Age
- Binding:
- Hardback
- Pages:
- 164
- Published:
- October 31, 1998
- Dimensions:
- 138x216x16 mm.
- Weight:
- 453 g.
Delivery:
2-4 weeks
Expected delivery: January 26, 2025
Description of Transnational Marketing in the Information Age
Identifies the changes to traditional core marketing that are needed to address the new transnational environment and advances in information communication technologies.
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