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Truth Be Told
- How Authentic Marketing and Communications Wins in the Purposeful Age
- Binding:
- Hardback
- Pages:
- 264
- Published:
- April 2, 2021
- Dimensions:
- 165x240x25 mm.
- Weight:
- 605 g.
Delivery:
2-3 weeks
Expected delivery: December 13, 2024
Description of Truth Be Told
Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.
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