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Ultimate Book of Business Brands

- Insights from the World's 50 Greatest Brands

About Ultimate Book of Business Brands

The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life. But, how do they do it? This title shows how apparently ordinary products and services are transformed into business legends.

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  • Language:
  • English
  • ISBN:
  • 9781841124391
  • Binding:
  • Paperback
  • Pages:
  • 256
  • Published:
  • October 28, 2002
  • Edition:
  • 2
  • Dimensions:
  • 155x232x13 mm.
  • Weight:
  • 404 g.
Delivery: 2-4 weeks
Expected delivery: January 26, 2025
Extended return policy to January 30, 2025
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    Cannot be delivered before Christmas.
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Description of Ultimate Book of Business Brands

The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life. But, how do they do it? This title shows how apparently ordinary products and services are transformed into business legends.

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