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Ultimate Book of Business Brands
- Insights from the World's 50 Greatest Brands
part of the The Ultimate Series series
- Binding:
- Paperback
- Pages:
- 256
- Published:
- October 28, 2002
- Edition:
- 2
- Dimensions:
- 155x232x13 mm.
- Weight:
- 404 g.
Delivery:
2-4 weeks
Expected delivery: December 18, 2024
Description of Ultimate Book of Business Brands
The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life. But, how do they do it? This title shows how apparently ordinary products and services are transformed into business legends.
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