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Unconventional Wisdom
- Counterintuitive Insights for Family Business Success
part of the IMD Executive Development Series series
- Binding:
- Paperback
- Pages:
- 256
- Published:
- May 26, 2005
- Dimensions:
- 177x212x15 mm.
- Weight:
- 454 g.
Delivery:
2-4 weeks
Expected delivery: February 6, 2025
Description of Unconventional Wisdom
Family businesses prosper by pursuing unconventional strategies. Because they are values-driven and think very long-term, they take approaches not popular with current management fashion or most companies. That is the key to their competitive advantage.
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