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Uncover the Hidden Power of Television Programming
- ... and Get the Most from Your Advertising Budget
- Binding:
- Paperback
- Pages:
- 244
- Published:
- September 29, 1999
- Dimensions:
- 152x228x13 mm.
- Weight:
- 370 g.
Delivery:
1-2 weeks
Expected delivery: December 11, 2024
Description of Uncover the Hidden Power of Television Programming
Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.
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