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Under the Radar

- Talking to Today's Cynical Consumer

About Under the Radar

They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes.

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  • Language:
  • English
  • ISBN:
  • 9780471174691
  • Binding:
  • Hardback
  • Pages:
  • 256
  • Published:
  • December 10, 1997
  • Dimensions:
  • 161x240x24 mm.
  • Weight:
  • 445 g.
Delivery: 2-4 weeks
Expected delivery: December 19, 2024

Description of Under the Radar

They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes.

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