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Understanding Branding in Higher Education
- Marketing Identities
- Binding:
- Hardback
- Pages:
- 188
- Published:
- October 26, 2017
- Edition:
- 12018
- Dimensions:
- 148x210x0 mm.
- Weight:
- 3745 g.
Delivery:
2-3 weeks
Expected delivery: October 24, 2024
Description of Understanding Branding in Higher Education
This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy.
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