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Understanding Consumer Choice
- Binding:
- Hardback
- Pages:
- 262
- Published:
- March 10, 2005
- Edition:
- 2005
- Dimensions:
- 140x216x19 mm.
- Weight:
- 505 g.
Delivery:
2-3 weeks
Expected delivery: May 26, 2025
Description of Understanding Consumer Choice
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice.
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