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Understanding Green Consumer Behaviour
- A Qualitative Cognitive Approach
part of the Routledge Studies in Consumer Research series
- Binding:
- Hardback
- Pages:
- 304
- Published:
- November 12, 1997
- Dimensions:
- 156x234x20 mm.
- Weight:
- 612 g.
Delivery:
2-3 weeks
Expected delivery: March 30, 2025
Description of Understanding Green Consumer Behaviour
This study of environmentally-friendly consumers examines basic aspects of the working of the human mind. It adopts an interdisciplinary approach drawing on insights from management theory, psychology and anthropology to consider how consumers develop "meaning" regarding green products.
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