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Ungeplante Kaufe Im Internet
- Binding:
- Paperback
- Pages:
- 299
- Published:
- August 16, 2011
- Edition:
- 2011
- Dimensions:
- 210x148x18 mm.
- Weight:
- 390 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of Ungeplante Kaufe Im Internet
Michael Kempe entwickelt eine Kaufentscheidungstypologie, welche auch die neueren Typen ungeplanten Kaufens berücksichtigt und weist diese auf Basis einer Online-Befragung für das Online-Shopping empirisch nach.
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