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Urban Destination Marketing in Contemporary Europe
- Uniting Theory and Practice
part of the Aspects of Tourism series
- Binding:
- Hardback
- Pages:
- 192
- Published:
- February 14, 2015
- Dimensions:
- 241x162x18 mm.
- Weight:
- 460 g.
Delivery:
2-4 weeks
Expected delivery: November 28, 2024
Description of Urban Destination Marketing in Contemporary Europe
This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).
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