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Using Qualitative Research in Advertising
- Strategies, Techniques, and Applications
- Binding:
- Paperback
- Pages:
- 240
- Published:
- December 12, 2011
- Edition:
- 2
- Dimensions:
- 154x226x13 mm.
- Weight:
- 326 g.
Delivery:
1-2 weeks
Expected delivery: September 21, 2025
Description of Using Qualitative Research in Advertising
The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands.
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