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Verkaufsfoerderung
part of the Marketing-Management series
- Binding:
- Hardback
- Pages:
- 264
- Published:
- December 31, 1978
- Edition:
- 2019
- Dimensions:
- 234x156x19 mm.
- Weight:
- 585 g.
Delivery:
2-3 weeks
Expected delivery: January 11, 2025
Extended return policy to January 30, 2025
Description of Verkaufsfoerderung
Frontmatter -- Geleitwort -- Vorwort -- Inhalt -- Verzeichnis der Abbildungen und Tabellen -- Abkürzungsverzeichnis -- 1. Verkaufsförderung im Kreuzfeuer -- 2. Verkaufsförderung im Marketing-Mix -- 3. Maßnahmen der Verkaufsförderung -- 4. Planung der Verkaufsförderung -- 5. Fallbeispiel - Verkaufsförderung für Dugena -- 6. Resümee und Prognose -- Literaturverzeichnis -- Sachregister
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