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Video Economics
- Binding:
- Hardback
- Pages:
- 384
- Published:
- March 31, 1992
- Dimensions:
- 156x235x22 mm.
- Weight:
- 726 g.
Delivery:
2-4 weeks
Expected delivery: September 24, 2025
Description of Video Economics
Video Economics is a rigorous yet accessible analysis of the economics and business strategies of the television industry. Owen and Wildman identify the complex chain of program producers, distributors, and retailers whose objectives are to obtain viewers in order to sell them to advertisers, to charge them an admission fee, or both.
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