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Visual Marketing
- From Attention to Action
part of the Marketing and Consumer Psychology Series series
- Binding:
- Hardback
- Pages:
- 320
- Published:
- September 18, 2007
- Dimensions:
- 162x229x23 mm.
- Weight:
- 750 g.
Delivery:
2-3 weeks
Expected delivery: December 1, 2024
Description of Visual Marketing
Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.
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