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Visual Marketing

- From Attention to Action

About Visual Marketing

Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.

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  • Language:
  • English
  • ISBN:
  • 9780805862928
  • Binding:
  • Hardback
  • Pages:
  • 320
  • Published:
  • September 18, 2007
  • Dimensions:
  • 162x229x23 mm.
  • Weight:
  • 750 g.
Delivery: 2-3 weeks
Expected delivery: December 14, 2024

Description of Visual Marketing

Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.

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