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Visual Persuasion
- The Role of Images in Advertising
- Binding:
- Paperback
- Pages:
- 320
- Published:
- January 29, 1997
- Dimensions:
- 155x227x21 mm.
- Weight:
- 478 g.
Delivery:
1-2 weeks
Expected delivery: September 28, 2025
Description of Visual Persuasion
`Visual Persuasion is an interesting book on a topic that has received less attention than it should have. Messaris presents a clear picure of the functions of images in advertising' - Communications, The European Journal of Communication Research
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