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Wharton on Dynamic Competitive Strategy

By GS Day
About Wharton on Dynamic Competitive Strategy

This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in todaya s marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.

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  • Language:
  • English
  • ISBN:
  • 9780471689577
  • Binding:
  • Paperback
  • Pages:
  • 480
  • Published:
  • September 2, 2004
  • Dimensions:
  • 228x152x35 mm.
  • Weight:
  • 680 g.
Delivery: 1-2 weeks
Expected delivery: August 17, 2025

Description of Wharton on Dynamic Competitive Strategy

This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in todaya s marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.

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