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What Great Brands Do by Denise Lee Yohn Save 18% from RPP Save 18%

What Great Brands Do - Book

- The Seven Brand-Building Principles that Separate the Best from the Rest

About What Great Brands Do

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.

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  • Language:
  • English
  • ISBN:
  • 9781118611258
  • Binding:
  • Hardback
  • Pages:
  • 272
  • Published:
  • December 27, 2013
  • Dimensions:
  • 233x163x25 mm.
  • Weight:
  • 462 g.
  • £17.99
  • £21.99
  • £4.00 (18%)
  • £1.50
  • 3-5 business days
  • April 17, 2021
Description of What Great Brands Do
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.
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