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When MBAs Rule the Newsroom
- How the Marketers and Managers Are Reshaping Today's Media
- Binding:
- Hardback
- Pages:
- 259
- Published:
- July 28, 1993
- Dimensions:
- 237x157x23 mm.
Delivery:
2-4 weeks
Expected delivery: December 18, 2024
Description of When MBAs Rule the Newsroom
Based on extensive surveys of news management, this behind-the-scenes examination of the contemporary newsroom reveals the manner in which both the marketing approach to news and the commercialization of news now threaten the values that have guided generations of journalists.
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