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When MBAs Rule the Newsroom

- How the Marketers and Managers Are Reshaping Today's Media

About When MBAs Rule the Newsroom

This behind-the-scenes look at the modern newsroom reveals the ways in which the customer-driven approach to news and the "USA Today-ization" of newspapers threaten the values that have guided genertions of American journalists.

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  • Language:
  • English
  • ISBN:
  • 9780231080491
  • Binding:
  • Paperback
  • Pages:
  • 259
  • Published:
  • November 22, 1995
  • Dimensions:
  • 228x152x18 mm.
Delivery: 2-4 weeks
Expected delivery: November 29, 2024

Description of When MBAs Rule the Newsroom

This behind-the-scenes look at the modern newsroom reveals the ways in which the customer-driven approach to news and the "USA Today-ization" of newspapers threaten the values that have guided genertions of American journalists.

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