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When MBAs Rule the Newsroom
- How the Marketers and Managers Are Reshaping Today's Media
- Binding:
- Paperback
- Pages:
- 259
- Published:
- November 22, 1995
- Dimensions:
- 228x152x18 mm.
Delivery:
2-4 weeks
Expected delivery: December 18, 2024
Description of When MBAs Rule the Newsroom
This behind-the-scenes look at the modern newsroom reveals the ways in which the customer-driven approach to news and the "USA Today-ization" of newspapers threaten the values that have guided genertions of American journalists.
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