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When Sport Meets Business

- Capabilities, Challenges, Critiques

About When Sport Meets Business

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.

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  • Language:
  • English
  • ISBN:
  • 9781473948051
  • Binding:
  • Paperback
  • Pages:
  • 256
  • Published:
  • November 1, 2016
  • Dimensions:
  • 226x276x19 mm.
  • Weight:
  • 468 g.
  In stock
Delivery: 3-5 business days
Expected delivery: August 28, 2025

Description of When Sport Meets Business

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.

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