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Why Advertising Fails

About Why Advertising Fails

Featuring guest chapters from some of the world's leading marketers, you'll learn what you're getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising.

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  • Language:
  • English
  • ISBN:
  • 9781642253467
  • Binding:
  • Paperback
  • Pages:
  • 224
  • Published:
  • November 22, 2021
  • Dimensions:
  • 148x15x223 mm.
  • Weight:
  • 316 g.
Delivery: 1-2 weeks
Expected delivery: November 28, 2024

Description of Why Advertising Fails

Featuring guest chapters from some of the world's leading marketers, you'll learn what you're getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising.

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