Why Not?

Acclaimed author with built-in audience: Author is a world-renowned stand-up comic and comedy writer and the book perfectly encapsulates his wit. Fans of Schiff, from his extensive touring, his HBO and Showtime specials, his popular plays, and his new podcast, You Don't Know Schiff, will flock to this.Wealth of celebrity endorsers: Jerry Seinfeld has written the foreword and blurbs of endorsement are already in from Bill Maher, Colin Quinn, Kevin Nealon, and many more household names. Author will reach out to his wide network to promote the book on social on its release and he will promote worldwide on his tours.Timely topic with proven category interest: Books by comedians have had massive appeal in recent years, particularly as the desire for humor and escape skyrockets, and Jewish humor books regularly reach wide audiences. This book appeals to both, and will attract fans of Jerry Seinfeld’s Is This Anything? (10/20, 233,000 RTD), Dave Barry’s A Field Guide to the Jewish People (9/19, 11,100 RTD), Kliph Nesteroff’s The Comedians (11/15, 17,000 RTD), and the recently released A Small Book of Jewish Comedians (10/21, 1,700 RTD).Successful author history: Previously the author was coeditor of I Killed: True Stories of the Road from America’s Top Comics. Combined HC (10/06) and PB (11/07) sales of the book scan at nearly 24,000 copies.Proven appeal: The book was inspired by the author’s beloved and long-running column in Los Angeles’s Jewish Journal, which has an estimated readership of more than 150,000, and which he has contributed to since 2000.Incredible unseen photos of comics: 16 color photos will show the author with icons over the years, such as Jerry Seinfeld, Bob Saget, Chris Rock, Danny DeVito, Chevy Chase, Ellen DeGeneres, George Carlin, Mike Myers, Seth Rogen, and more, in the process also revealing who these legends were in their career’s formative years.