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Winning Global Markets
- How Businesses Invest and Prosper in the World's High-Growth Cities
- Binding:
- Hardback
- Pages:
- 288
- Published:
- October 7, 2014
- Dimensions:
- 157x237x25 mm.
- Weight:
- 486 g.
Delivery:
2-4 weeks
Expected delivery: October 25, 2024
About Philip (Kellogg School of Management Kotler
View all books by Philip (Kellogg School of Management KotlerDescription of Winning Global Markets
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.
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