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Winning in Emerging Markets

- A Road Map for Strategy and Execution

About Winning in Emerging Markets

Argues that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. This book is suitable for the companies seeking to define and execute business strategy in developing economies.

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  • Language:
  • English
  • ISBN:
  • 9781422166956
  • Binding:
  • Hardback
  • Pages:
  • 272
  • Published:
  • April 27, 2010
  • Dimensions:
  • 162x239x29 mm.
  • Weight:
  • 492 g.
Delivery: 2-4 weeks
Expected delivery: December 19, 2024

Description of Winning in Emerging Markets

Argues that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. This book is suitable for the companies seeking to define and execute business strategy in developing economies.

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