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Winning Market Leadership
- Strategic Market Planning for Technology-Driven Businesses
- Binding:
- Hardback
- Pages:
- 336
- Published:
- February 8, 2000
- Dimensions:
- 243x166x27 mm.
- Weight:
- 678 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Winning Market Leadership
Strategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete.
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