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Wirkungen Des Co-Brandings
- Erkenntnisse Durch Mastertechnikpluralismus
- Binding:
- Paperback
- Pages:
- 460
- Published:
- September 22, 2003
- Edition:
- 2003
- Dimensions:
- 210x148x25 mm.
- Weight:
- 576 g.
Delivery:
1-2 weeks
Expected delivery: December 11, 2024
Description of Wirkungen Des Co-Brandings
Carsten Baumgarth präsentiert Ergebnisse zu Wirkungen des Co-Branding durch die Ableitung von deskriptiven und explikativen Aussagen. Darüber hinaus liefert die Anwendung und vergleichende Würdigung von elf Mastertechniken Marketingwissenschaftlern Anregungen für die Auswahl eigener Forschungsdesigns.
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