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Your Ad Here by Michael Serazio

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About Your Ad Here

Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion.

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Language:
English

ISBN:
9780814745472

Publisher:
New York University Press

Binding:
Hardback

Pages:
237

Published:
April 4, 2013

Dimensions:
153x229x18 mm.

£60.99 + Shipping
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Delivery: 2-4 weeks

Expected delivery: November 20, 2024

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About Michael Serazio

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Description of Your Ad Here

Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion.

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The book Your Ad Here can be found in the following categories:

Business & Education > Marketing