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Your Ad Here

- The Cool Sell of Guerrilla Marketing

About Your Ad Here

Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion.

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  • Language:
  • English
  • ISBN:
  • 9780814745472
  • Binding:
  • Hardback
  • Pages:
  • 237
  • Published:
  • April 4, 2013
  • Dimensions:
  • 153x229x18 mm.
Delivery: 2-4 weeks
Expected delivery: December 19, 2024

Description of Your Ad Here

Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion.

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