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Accounting for Tastes
- Binding:
- Paperback
- Pages:
- 292
- Published:
- March 29, 1998
- Dimensions:
- 151x227x15 mm.
- Weight:
- 349 g.
Delivery:
2-4 weeks
Expected delivery: December 18, 2024
Description of Accounting for Tastes
Becker argues that past experiences and social influences form two basic capital stocks, personal and social, and applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits.
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