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Advanced Digital Marketing Strategies in a Data-Driven Era
- Binding:
- Paperback
- Pages:
- 315
- Published:
- June 29, 2021
- Dimensions:
- 216x279x0 mm.
- Weight:
- 633 g.
Delivery:
1-2 weeks
Expected delivery: November 1, 2024
Description of Advanced Digital Marketing Strategies in a Data-Driven Era
Presents research that provides an holistic overview of the main applications of data sciences to digital marketing, and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies.
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