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Advances in Corporate Branding
- Binding:
- Paperback
- Pages:
- 205
- Published:
- April 27, 2018
- Edition:
- 12017
- Weight:
- 2824 g.
Delivery:
1-2 weeks
Expected delivery: January 2, 2025
Extended return policy to January 30, 2025
Description of Advances in Corporate Branding
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.
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