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Advances in Digital Marketing and eCommerce

- First International Conference, 2020

About Advances in Digital Marketing and eCommerce

Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

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  • Language:
  • English
  • ISBN:
  • 9783030475949
  • Binding:
  • Paperback
  • Pages:
  • 220
  • Published:
  • May 6, 2020
  • Edition:
  • 12020
  • Dimensions:
  • 155x235x0 mm.
  • Weight:
  • 454 g.
Delivery: 2-4 weeks
Expected delivery: December 15, 2024

Description of Advances in Digital Marketing and eCommerce

Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

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