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Advances in Services Marketing and Management
- Binding:
- Hardback
- Pages:
- 388
- Published:
- May 14, 1996
- Dimensions:
- 156x234x22 mm.
- Weight:
- 719 g.
Delivery:
2-4 weeks
Expected delivery: May 25, 2024
Description of Advances in Services Marketing and Management
Part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.
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