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Advances in Services Marketing and Management

About Advances in Services Marketing and Management

Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses topics that include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.

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  • Language:
  • English
  • ISBN:
  • 9781559388559
  • Binding:
  • Hardback
  • Pages:
  • 380
  • Published:
  • August 25, 1995
  • Dimensions:
  • 156x234x23 mm.
  • Weight:
  • 710 g.
Delivery: 2-3 weeks
Expected delivery: May 20, 2024

Description of Advances in Services Marketing and Management

Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses topics that include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.

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