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Advances in Theory and Practice in Store Brand Operations

About Advances in Theory and Practice in Store Brand Operations

However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management.

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  • Language:
  • English
  • ISBN:
  • 9789811598791
  • Binding:
  • Paperback
  • Pages:
  • 253
  • Published:
  • January 5, 2022
  • Edition:
  • 12021
  • Dimensions:
  • 155x235x0 mm.
  • Weight:
  • 421 g.
Delivery: 1-2 weeks
Expected delivery: September 21, 2025

Description of Advances in Theory and Practice in Store Brand Operations

However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management.

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