We a good story
Quick delivery in the UK

Advertising A New Approach (RLE Advertising)

About Advertising A New Approach (RLE Advertising)

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day.

Show more
  • Language:
  • English
  • ISBN:
  • 9780415817868
  • Binding:
  • Hardback
  • Pages:
  • 212
  • Published:
  • March 20, 2013
  • Dimensions:
  • 156x234x18 mm.
  • Weight:
  • 560 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

Description of Advertising A New Approach (RLE Advertising)

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day.

User ratings of Advertising A New Approach (RLE Advertising)



Find similar books
The book Advertising A New Approach (RLE Advertising) can be found in the following categories:

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.