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Advertising Media Workbook and Sourcebook
- Binding:
- Hardback
- Pages:
- 380
- Published:
- September 17, 2018
- Edition:
- 4
- Dimensions:
- 216x279x0 mm.
- Weight:
- 453 g.
Delivery:
2-3 weeks
Expected delivery: December 14, 2024
Description of Advertising Media Workbook and Sourcebook
This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.
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