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Advertising
- strategy, creativity and media
- Binding:
- Paperback
- Pages:
- 416
- Published:
- September 24, 2012
- Dimensions:
- 196x265x19 mm.
- Weight:
- 768 g.
Delivery:
2-4 weeks
Expected delivery: October 29, 2024
Description of Advertising
The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.
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