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Advertising
- strategy, creativity and media
- Binding:
- Paperback
- Pages:
- 416
- Published:
- September 30, 2012
- Dimensions:
- 196x265x19 mm.
- Weight:
- 768 g.
Delivery:
2-4 weeks
Expected delivery: January 25, 2025
Extended return policy to January 30, 2025
Description of Advertising
The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.
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