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African Luxury Branding
- Binding:
- Paperback
- Pages:
- 122
- Published:
- October 8, 2024
- Dimensions:
- 139x214x10 mm.
- Weight:
- 180 g.
In stock
Delivery:
3-5 business days
Expected delivery: February 26, 2025
About Mehita (University of the Witwatersrand Iqani
View all books by Mehita (University of the Witwatersrand IqaniDescription of African Luxury Branding
Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.
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