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About African Luxury Branding

Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.

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  • Language:
  • English
  • ISBN:
  • 9781032129624
  • Binding:
  • Paperback
  • Pages:
  • 122
  • Published:
  • October 8, 2024
  • Dimensions:
  • 138x216x0 mm.
  • Weight:
  • 240 g.
Delivery: 1-2 weeks
Expected delivery: December 11, 2024

Description of African Luxury Branding

Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.

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