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An Analysis of Theodore Levitt's Marketing Myopia
part of the The Macat Library series
- Binding:
- Paperback
- Pages:
- 94
- Published:
- July 3, 2017
- Dimensions:
- 132x198x6 mm.
- Weight:
- 111 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 1, 2024
Description of An Analysis of Theodore Levitt's Marketing Myopia
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.
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