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Marketing Myopia
part of the The Macat Library series
- Binding:
- Hardback
- Pages:
- 94
- Published:
- July 14, 2017
- Weight:
- 204 g.
Delivery:
2-3 weeks
Expected delivery: January 11, 2025
Extended return policy to January 30, 2025
Description of Marketing Myopia
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.
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