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Marketing Myopia

About Marketing Myopia

Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.

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  • Language:
  • English
  • ISBN:
  • 9781912302161
  • Binding:
  • Hardback
  • Pages:
  • 94
  • Published:
  • July 14, 2017
  • Weight:
  • 204 g.
Delivery: 2-3 weeks
Expected delivery: February 16, 2025

Description of Marketing Myopia

Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.

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