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Marketing Myopia

By Monique Diderich

part of the The Macat Library series

Marketing Myopia by Monique Diderich
About Marketing Myopia

Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.

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  • Language:
  • English
  • ISBN:
  • 9781912302161
  • Binding:
  • Hardback
  • Pages:
  • 94
  • Published:
  • July 14, 2017
  • Weight:
  • 204 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

About Monique Diderich

View all books by Monique Diderich

Description of Marketing Myopia

Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.

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