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An Introduction to Social Media Marketing

About An Introduction to Social Media Marketing

An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.

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  • Language:
  • English
  • ISBN:
  • 9780415856171
  • Binding:
  • Paperback
  • Pages:
  • 250
  • Published:
  • November 19, 2014
  • Dimensions:
  • 155x233x14 mm.
  • Weight:
  • 390 g.
Delivery: 1-2 weeks
Expected delivery: December 1, 2024

Description of An Introduction to Social Media Marketing

An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.

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